BREAKING: Amazon Expands Gift Card Redemption to Include Third-Party Sellers Starting March 2025

SEATTLE, WA — In a move that reshapes the e-commerce gift card landscape, Amazon announced today that starting March 15, 2025, customers will be able to use their Amazon gift card balances to purchase items from third-party sellers on the platform.

"This represents the most significant expansion of gift card utility in Amazon's history," said a company spokesperson.

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What's Changing

Previously, Amazon gift cards could only be applied to items sold directly by Amazon or fulfilled through specific programs. The new policy removes this restriction entirely.

Key dates:

• Feb 1, 2025: Beta testing begins with select Prime members
• Mar 15, 2025: Full rollout to all U.S. customers
• Q2 2025: International expansion planned

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Market Impact

Industry analysts expect this change to:

1. Increase gift card sales by an estimated 15-20%
2. Boost third-party seller revenue on the platform
3. Put pressure on competitors to match the flexibility

"Amazon just changed the rules of the game," noted retail analyst Michael Torres. "Every other retailer with gift card programs will need to respond."

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What This Means For Consumers

For the estimated 47 million Americans holding unused Amazon gift card balances, the implications are immediate:

✓ Access to millions of additional products
✓ More competitive pricing options
✓ Greater flexibility in gift usage

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Related Coverage:

• How to Check Your Amazon Gift Card Balance
• Amazon Gift Card Trading: What You Need to Know

Developing story. Updates to follow.