Global Gift Card Market Set to Reach $2.3 Trillion by 2030

The global gift card industry is experiencing unprecedented growth, with market researchers projecting the sector to expand from $1.2 trillion in 2024 to an estimated $2.3 trillion by 2030. This remarkable trajectory represents a compound annual growth rate (CAGR) of approximately 11.5%, driven by digital transformation, changing consumer preferences, and the rise of secondary gift card markets.

Key Drivers Fueling Market Expansion

Digital Acceleration: The shift toward digital gift cards has fundamentally transformed how consumers purchase and redeem stored value. E-gift cards now account for over 65% of all gift card transactions, up from just 40% five years ago. This digital revolution has made gift cards more accessible, instantly deliverable, and easier to trade on platforms like INWISH.

Corporate Incentive Programs: Businesses are increasingly adopting gift cards as employee rewards, customer loyalty incentives, and promotional tools. Corporate gift card spending grew by 23% in 2024 alone, with companies recognizing the flexibility and appeal of branded store credit.

Cross-Border Commerce: International gift card trading has emerged as a significant growth segment. Consumers worldwide are seeking access to popular retail brands regardless of geographic limitations, creating opportunities for platforms that facilitate global gift card exchange.

Regional Market Breakdown

North America continues to dominate the global gift card market, representing approximately 45% of total market value. However, the Asia-Pacific region is showing the fastest growth rate at 14.2% CAGR, driven by mobile payment adoption in markets like China, India, and Southeast Asia.

Europe maintains steady growth at 9.8% CAGR, with particular strength in digital gift card adoption across the United Kingdom, Germany, and France. Emerging markets in Latin America and Africa are also contributing to global expansion as smartphone penetration increases.

Impact on Gift Card Trading

The expanding market creates significant opportunities for gift card traders. As more consumers accumulate gift cards they cannot use, the secondary market for gift card exchange continues to grow. INWISH has positioned itself at the forefront of this trend, offering competitive rates and instant payouts for unwanted gift cards.

Trading Volume Surge: Secondary market trading volume increased by 34% in 2024, reflecting growing consumer awareness of gift card exchange options. INWISH processed millions of transactions last year, connecting sellers with buyers seeking discounted retail credit.

Rate Optimization: With more market participants, gift card exchange rates have become increasingly competitive. INWISH's transparent pricing model ensures traders receive fair market value for their gift cards, typically offering rates between 70-92% of face value depending on brand demand.

What This Means for INWISH Users

For traders on the INWISH platform, the market expansion presents several advantages. Greater liquidity means faster transaction processing and more consistent pricing. The growing acceptance of digital gift cards simplifies the trading process, eliminating the need for physical card shipping.

INWISH continues to expand its supported brands and improve platform features to capitalize on market growth. Recent additions include enhanced mobile trading capabilities, real-time rate updates, and expanded customer support hours to serve our global user base.

Looking Ahead

Industry experts anticipate continued growth through the decade, with several factors potentially accelerating expansion. The integration of gift cards with cryptocurrency platforms, the rise of subscription gift services, and increasing retailer participation in secondary markets all point to a robust future for the industry.

As the market evolves, INWISH remains committed to providing the most competitive rates, fastest payouts, and most secure trading environment for gift card sellers and buyers alike. The $2.3 trillion market opportunity represents significant potential for traders who understand market dynamics and utilize efficient trading platforms.

Stay informed about gift card market trends and trading opportunities by following INWISH industry updates.