171 articles • Page 11
Ongoing retail industry consolidation through mergers, acquisitions, and store closures is reshaping the gift card landscape, affecting brand availability, card redemption options, and secondary market trading opportunities.
The implementation of artificial intelligence and machine learning technologies is revolutionizing how the gift card industry identifies and prevents fraudulent activities, offering unprecedented accuracy in detecting suspicious patterns before losses occur.
The integration of blockchain technology into the gift card industry promises to revolutionize how cards are authenticated, tracked, and traded, offering unprecedented transparency and security for consumers and businesses alike.
The emergence of subscription-based gift card programs is fundamentally changing how consumers approach recurring purchases and how retailers structure their revenue streams, creating predictable income while offering cardholders enhanced value through membership benefits.
New research reveals distinct gift card preferences across generational cohorts, driving retailers to develop targeted product offerings and marketing approaches for different age demographics.
Explore how the widespread adoption of contactless payment technologies is reshaping consumer expectations and retailer strategies throughout the gift card industry value chain.
Examine how mobile wallet platforms are revolutionizing gift card storage, redemption, and trading as consumers embrace seamless digital payment experiences across retail ecosystems.
Discover how the shift toward digital gift card formats is generating significant environmental benefits as major retailers phase out plastic card production and packaging materials.
Explore how major corporations are revolutionizing employee recognition through strategic gift card programs, driving engagement and retention across global workforces.
